Why Your Landing Page Might Turn Off Customers… and How to Fix It

Sherry —The Biz Starter Author

Jan 13, 2025 |

Let’s get real for a second, ladies. If you’re an entrepreneur trying to turn clicks into conversions, your landing page isn’t just a digital placeholder—it’s your first impression, your elevator pitch, and your golden ticket all rolled into one. But here’s the kicker: 99% of the landing pages I see fail at the fundamentals. That’s right—99%.

And I’ve cracked the code on why. Most landing pages are guilty of four major sins:

1. They don’t clearly state who they help.
2. They’re vague about what they actually do.
3. They don’t explain how they deliver results.
4. They’re secretive about how much it costs.

Instead, these pages are littered with poetic, flowery language that looks pretty but leaves potential clients confused and clicking “X.” If you’ve got people bouncing off your site faster than a toddler on a sugar rush, this might be why.

Clarity is queen. You need to stop being mysterious and start being specific. Let’s dive into some examples of what works—and what doesn’t.

The Hall of Fame vs. The Hall of Shame

The Four Pillars of Landing Page Success

If your dream clients can’t quickly figure out who, what, how, and how much, they’re gone. Poof. Like a magician’s rabbit. Here’s how you can nail it every time.

1. Who You Help

Don’t make people guess if your offer is for them. Spell it out. Are you targeting busy moms, startup founders, or seasoned businesswomen? Call them out by name. A specific audience feels seen and valued.

2. What You Help Them Do

Forget the jargon. Focus on results. Are you helping them save time? Make more money? Stress less? Be direct and bold about the transformation you offer.

3. How You Make It Happen

Your visitors want to know your secret sauce. Is it a course? A coaching program? A done-for-you service? Walk them through what they’re signing up for and how it works.

4. How Much It Costs

Stop being cagey about pricing. People don’t want to schedule a call just to find out they can’t afford it. Be upfront. If you’re premium-priced, own it. If you’re affordable, shout it from the rooftops.

How to Revamp Your Landing Page

Now that we’ve covered the basics, it’s time to get actionable. Here’s a simple framework to overhaul your landing page:

Headline: Grab Attention With Clarity

Your headline is the first thing people will see, so it needs to hook them immediately. Swap vague phrases like “Change Your Life” for something actionable, like:

“Helping Women Entrepreneurs Turn Their Side Hustle Into a Six-Figure Empire.”

Subheadline: Build Interest

Expand on the headline by giving more context. Something like:

“With proven strategies that take the guesswork out of growing your business, starting at just $149/month.”

Benefits: Highlight What’s in It for Them

List the specific benefits they’ll get. For example:

• Learn how to attract high-paying clients.
• Get a step-by-step roadmap to scaling your business.
• Save hours every week with productivity hacks.

Social Proof: Show That It Works

Add testimonials, case studies, or data to back up your claims. People trust people, so let your happy clients do the talking.

Call to Action: Tell Them What to Do Next

Make it impossible to miss. Use phrases like:

“Sign Up Now” or “Get Instant Access for $149.”

Don’t forget to make your CTA button bold and enticing. Think bright colors and action-oriented words.

Common Landing Page Mistakes to Avoid

Let’s do a quick checklist of what not to do:

• Being Too Vague: “We’re here to help you thrive!” (What does that mean?)
• Overloading with Information: Keep it skimmable. Nobody wants to read War and Peace.
• Ignoring Mobile Users: If your page doesn’t look amazing on a phone, you’re losing half your audience.
• Burying the Call to Action: Your CTA should be visible without scrolling.
• Using Stock Photos: People want authenticity. Use real photos or high-quality graphics.

Quick Wins for Your Landing Page

If you’re short on time, here are some quick tweaks that can make a huge difference:

1. Simplify Your Headline: Make sure it passes the “I get it in 5 seconds” test.
2. Add Pricing: Even if it’s a range, transparency builds trust.
3. Include a Video: A quick intro video can boost conversions by as much as 80%.
4. Use Urgency: Add limited-time offers or countdowns to encourage action.
5. Test and Tweak: Use A/B testing to see what works best.

Let’s Ditch the Fluff Together

Ladies, it’s time to stop hiding behind poetic prose and start speaking your client’s language. When your landing page is clear, confident, and client-focused, you’ll see the difference where it matters most: your bank account.

So here’s your homework: go audit your landing page. Does it clearly answer:

• Who do you help?
• What do you help them do?
• How do you make it happen?
• How much does it cost?

If not, it’s time to roll up your sleeves and fix it. Because let’s face it—your dream clients deserve better than vague promises. 

And so do you.

Let’s ditch the fluff and turn clicks into customers. You’ve got this! 🚀

More Tips, Ideas, and Resources

Before we wrap up, here are a few gems to help you level up:

• Tool: Headline Analyzer by CoSchedule – Score your headlines and make them irresistible.
• Read: “Building a StoryBrand” by Donald Miller – A masterclass in clear messaging.
• Pro Tip: If you’re stuck, ask a friend or colleague to review your page and tell you what’s unclear.

Until next time, keep going, keep growing, and remember—clarity is queen! 👑

Categories: : Entrepreneur Tips, Monetization, Sales